What Is IVIA?
IVIA (AI Visibility Index) is a composite score across five measurable signals that determine whether AI answer engines like ChatGPT, Claude, and Perplexity can find, understand, and cite your business. Each pillar checks a specific, testable condition on your site or its off-site presence.
IVIA in one sentence
IVIA scores five independent signals - whether AI crawlers can read your site, whether your content answers questions directly, whether you're listed on the directories AI engines trust, whether you publish comparison content, and whether you actually get cited - then combines them into one visibility score.
Run each pillar checker to see exactly where your score is weakest, then start with the one that's easiest to fix.
IVIA Fundamentals
How IVIA Is Calculated
IVIA runs five independent checks against your domain: a technical crawlability check (does an AI bridge file exist), two content-shape checks (do you have direct-answer FAQ blocks and comparison tables), an off-site presence check (are you listed on the directories AI engines already trust), and a live citation test (do ChatGPT and Perplexity actually mention you when asked buyer-intent questions). Each pillar is scored independently, then combined into a single visibility score.
Ready to start
The Quick-Start Blueprint tests 20 prompts across ChatGPT, Claude, and Perplexity, audits your technical foundation, and delivers a personalized 90-day action plan with DIY-vs-done-for-you tagging on every item.
No retainer required. The Blueprint is a complete deliverable you can execute on your own or with any partner.
Also see: How AEO works →FAQ
Common Questions About IVIA
The questions we hear most about building an IVIA.
What does IVIA actually measure?
IVIA measures five independent, testable signals: AI-crawler accessibility, content structured for direct answers, presence on directories AI engines trust, comparison content, and whether AI engines actually cite you when asked real buyer questions.
Why does IVIA check more than just AI citations?
Being cited today doesn't guarantee being cited next month. The technical and content pillars measure the underlying conditions that make citation likely and durable, not just a one-time snapshot.
How is my IVIA score calculated?
Each of the five pillars runs an independent, automated check on your domain - some technical (can AI crawlers read your site), some content-based (do you have direct-answer and comparison content), and one live (do AI engines actually cite you). The pillars combine into one score.