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TOURISM & HOSPITALITY / US MARKET EVIDENCE

How can a LatAm destination or tourism business reach more US travelers?

How can a LatAm destination or tourism business reach more US travelers?

How can a LatAm destination or tourism business reach more US travelers?

The US is consistently the number-one or number-two source market for major LatAm tourism economies. Quint·IA Vantage positions your destination or hospitality brand to become the answer an AI assistant recommends when US travelers ask where to go, what to book, and why.

🇲🇽 Mexico

Confirmed

Confirmed

US-RESIDENT TOURISTS BY AIR · 2025

13.7M

13.7 million US-resident tourists arrived by air in 2025 — about two-thirds of all international air arrivals.

Reported directly by SECTUR / Datatur; no calculation involved.

🇩🇴 Dominican Republic

Confirmed

Confirmed

US VISITORS · JAN–OCT 2025

3.7M

3.7 million US visitors arrived between January and October 2025, representing 52% of all international arrivals.

Reported directly by the Dominican Republic Ministry of Tourism as covered by BusinessWire; no calculation involved.

🇨🇷 Costa Rica

Confirmed

Confirmed

US TOURISTS BY AIR · 2025

1,594,882

Nearly 1.6 million US tourists arrived by air in 2025, making the US Costa Rica’s largest single source market.

Reported by Costa Rica’s Instituto Costarricense de Turismo and cited by El Mundo CR; no calculation involved.

🇨🇴 Colombia

Confirmed

Confirmed

US VISITORS · 2025

893,824

The US led Colombia’s source markets in 2025, contributing roughly 24–28% of international visitors depending on the month measured.

Reported by Colombia’s official trade and tourism ministry; the percentage range reflects different monthly measurement windows.

🇵🇪 Peru

Confirmed

Confirmed

US VISITORS · FULL YEAR 2025

628,720

The US was Peru’s second-largest source market in 2025, behind only Chile. A separate January–November government count reports 566,000 visitors, or 14.9%.

Uses the full-year figure reported by Mincetur; the January–November figure is noted separately and is not added to the total.

🇪🇨 Ecuador

Confirmed

Confirmed

US VISITORS · 2025

515,565

The US was Ecuador’s number-one source market in 2025, with nearly all of these visitors arriving by air.

Reported by Ecuador’s Ministry of Tourism and cited by Forbes Ecuador; no calculation involved.

🇵🇦 Panama

Confirmed

Confirmed

SOURCE MARKET POSITION · 2025

#1 US MARKET

The US was Panama’s leading source market in 2025, ahead of Colombia and Canada, contributing the largest share of the country’s record 3 million international visitors.

Reported by Panama’s tourism authority and covered by Infobae Panamá. The supplied sources confirm market leadership but do not provide a US-only visitor count, so Panama is excluded from the regional sum.

🇦🇷 Argentina

Different Angle

Different Angle

US + CANADA VISITOR BLOC · SPEND

$107–114 AVG. DAILY SPEND

INDEC reports the United States and Canada as a combined bloc rather than US-only. The bloc consistently ranks among Argentina’s highest-spending visitor groups, with average daily spend of $107–114.

Reported by Argentina’s national statistics institute as a combined US-and-Canada bloc; no US-only figure is inferred or calculated.

🇧🇴 Bolivia

Different Angle

Different Angle

US TOURIST VISA POLICY

REMOVED DECEMBER 2025

Bolivia removed its US tourist visa requirement after 18 years. The government estimates $900M in potential tourism revenue was lost during the barrier period and projects at least $80M in new revenue from 2026–2029.

Reported as a policy change and government projection through Infobae; this is a market-access story, not a US-arrivals statistic.

REGIONAL SIGNAL

More than 21 million US visitors reached just six LatAm markets in the latest supplied figures.

More than 21 million US visitors reached just six LatAm markets in the latest supplied figures.

More than 21 million US visitors reached just six LatAm markets in the latest supplied figures.

The 21.03M+ total sums only the direct, non-overlapping figures for Mexico, the Dominican Republic, Costa Rica, Colombia, Peru, and Ecuador. Panama is confirmed as the leading US market but is excluded because the supplied source does not provide a US-only visitor count.