Questions answered.

Answer engine optimization (AEO) is the practice of making your business cited by AI assistants, including ChatGPT, Claude, Perplexity, and Google AI Overviews, when buyers ask category questions. It overlaps with SEO but rewards entirely different signals: structured data, user-generated content on Reddit and review platforms, and consistent entity information across the web. The old game was ranking links; the new game is being the answer.

Their training data includes more neutral or Peninsular Spanish content than content using specific Latin American Spanish variants.

It can influence how well an engine interprets and prioritizes your content for queries from people in the region.

Vocabulary, structure, and expressions that reflect how people in the region actually write, rather than a generic translation from English.

No. This tool specifically evaluates content written in Spanish.

No. Start with the technical foundation: schema, llms.txt, robots.txt, owned knowledge graph seed. The off-site work has nowhere to point if your site is not readable. Most companies get the technical and content pillars right in months one and two, then layer the off-site work in parallel from month two onward.

It is a plain text file at /llms.txt, the equivalent of robots.txt for AI crawlers. It lists the canonical pages on your site for AI assistants, grouped by category: Pricing, Products, FAQ, Documentation. Format is simple: a heading describing your business, then categorized page URLs. Most companies can write theirs in 30 minutes. We spec it as part of Foundation and the Blueprint.

Yes, if your team has the capacity. The technical foundation is doable with a developer who has CMS access. The harder part is operational discipline on the off-site work: sustained Reddit participation, structured review campaigns on G2 and Capterra, YouTube transcript strategy. That work requires 10 to 15 hours per week, every week, for at least six months. Most small marketing teams do not have that capacity alongside their existing programs.

Press coverage helps in the first few weeks after a story runs and produces backlinks. What it does not produce is the durable, structured citations LLMs prefer. The same budget spent on Reddit operations, review activation, and structured content produces more compounding AEO lift. If your goal is being quoted in TechCrunch, hire a PR firm. If your goal is being the answer ChatGPT gives, the budget is better spent here.

SEO retainers focus on ranking pages in Google's blue-link results. Our retainers focus on being cited inside AI-generated answers. The technical foundation overlaps. The off-site signals do not: SEO rewards backlinks and domain authority, AEO rewards Reddit threads, review platforms, YouTube transcripts, and structured first-party content. We do not pitch journalists, chase backlinks, or bolt AEO language onto an existing SEO retainer.

Three metrics, reported monthly: prompt-level visibility (share of voice across a tracked prompt set), branded search volume (the leading indicator that AEO is compounding), and source attribution on inbound leads . We do not have CRM access, so we ask clients to report the third number directly. All three go into a monthly dashboard you own.

We white-label for a small number of agency partners who want to add productized AEO to their offer without building the capability internally. It is not on the public pricing page because the scope conversation is different. Email us directly if you are an agency considering this.

SaaS tools show you data. They tell you what is happening and leave execution to you. The Blueprint takes that same data layer, adds a custom audit of your technical foundation, a competitor analysis, and a content gap inventory, and produces a prioritized strategy built by a real strategist. The dashboard is an input. The Blueprint is the plan.

No. Work begins within two business days of intake form completion; we front-load the effort so the deliverable is ready on time. By the time you receive the PDF, the full diagnostic has been run and documented. The Blueprint is a service, not a product with a return window.

The data says real. Pew Research, Seer Interactive, Semrush, Forrester, and Gartner have all published primary research showing meaningful click-through-rate decline on traditional SEO, growth in AI-driven referrals, and divergence between AI citations and Google rankings. The behavior change is measured and consistent across independent sources. The discipline is new enough that the playbook is not yet commoditized, which is exactly when it is worth building.

No. Both will exist for several more years and overlap heavily. Google's AI Overviews are part of Google search, so optimizing for them is partly an SEO task and partly an AEO task. The honest framing: SEO is the discipline you should already be doing. AEO is the layer you add on top, and the two reinforce each other when done right.

83% zero-click rate on searches that trigger an AI Overview, compared with about 60% for traditional queries. If AI Overviews are appearing for your category keywords and you are not in them, you are losing visibility on an increasingly large share of your buyers' research, even if your SEO rankings are holding.

Most B2B industries already are, even if buyers are not telling you. Forrester found that 94% of B2B decision-makers used a large language model during 2025 purchases. In regulated industries (finance, healthcare, legal), the adoption curve runs six to twelve months behind tech, but it is moving in the same direction. The companies building the foundation before their industry catches up will own citation authority when it does.

46.7% of Perplexity's top citations come from Reddit, and about 21% of Google AI Overview sources come from Reddit as well. LLMs were trained on Reddit data and continue to value its conversational structure. Real-user language reads as more authoritative than marketing copy. A well-established subreddit thread can outrank a Fortune 500 site for the same query. This is not promotional posting; it is sustained, transparent participation in the subs your buyers actually use.

First citations typically appear 30 to 60 days after the technical foundation is in place. Compounding visibility (meaningful share of voice across your category prompt universe) takes 90 to 180 days. We front-load deliverables in month one so you see motion quickly, even though the real lift compounds over quarters.

An audit tells you where you are. A strategy tells you where to go and in what order. Skipping the audit means executing without context. Skipping the strategy means executing without prioritization. The Quick-Start Blueprint is both: a real diagnostic plus a 90-day prioritized action plan.

Yes, if they are competent and have CMS access. Schema deployment is mostly templating work. llms.txt is a single static file. Most of our clients deploy the technical foundation themselves: we provide the spec, they ship the change. We only charge for deployment when clients want us to do it.

Track three things. Prompt-level visibility: pick 10 buyer-relevant prompts and check monthly whether ChatGPT and Perplexity cite your site. Branded search volume: rising branded search is the leading indicator that AEO is compounding. Inbound attribution: a simple "how did you hear about us" field on your contact form shows AI-driven lead growth within 90 days.

Yes. Most clients start at Foundation or Momentum and move up after 90 days once they see what is working. We do not lock tier assignments in the SOW; the tier should match your current goals, not the goals you had when you signed.

No, and we are skeptical of any AEO agency that does. AI search measurement is too new for hard guarantees. LLM citation behavior changes as models are updated. What we guarantee is measurable monthly deliverables and prompt-level reporting. Consistent execution over six months produces compounding results.

Free AEO audits are lead magnets: generic, templated, and designed to sell a retainer. The Blueprint is different: built from real 10-prompt testing of your specific site in ChatGPT, Claude, Perplexity, and Gemini, it includes competitor share-of-voice, a 90-day prioritized action plan with DIY-vs-done-for-you tagging on every item, and a 30-minute live readout. A paid diagnostic also pre-qualifies you as someone serious about execution.

You keep the Blueprint. The 90-day action list is fully executable on your own or with another partner. Roughly 40% of Blueprint buyers do not move to a retainer, they execute internally or with an existing partner. That is expected. The Blueprint is a complete deliverable, not a sales funnel. Sign a retainer within 30 days of the readout call and the $500 credits toward month one. After 30 days, the credit expires.

Two paths. You execute the plan yourselves, or with another partner, and we are done. Or you sign a retainer and we start onboarding in the last week of the current month so the retainer kicks off at full cadence on the first of the following month. No pressure either way; the plan works without us.