Foundation
month one
After $500 Blueprint credit
$950/mo from month two
Three productized monthly retainers from $950 to $2,750. One $500 front-door diagnostic. No custom scope. No quote required. The full deliverable list is below.
Four offers. All productized. All fixed scope. The Quick-Start Blueprint is the entry point for every retainer engagement.
Our retainers cover audit, specification, content production, and off-site citation work. Deployment of changes to your site (schema markup, llms.txt files, page rewrites, owned knowledge graph buildout) is a scoped one-time project, priced separately and quoted firm in the SOW.
This split is more honest than the alternative. Most $2,000-per-month retainers in this market promise “implementation” but cannot deliver it inside the monthly fee. We separate retainer scope from deployment scope so what we promise monthly is what we actually ship monthly.
Quoted firm in the SOW after retainer signature. If your engineering team can deploy changes themselves, you skip these entirely.
| Offer | Price | Format | Best for |
|---|---|---|---|
| Quick-Start Blueprint Start here | $500 | One-time, 5–10 business days | Universal entry point for every retainer engagement |
| Foundation | $950 / mo | Retainer, 3-month minimum | Founders and early-stage companies getting the AEO foundation in place |
| Momentum | $1,750 / mo | Retainer, 6-month minimum | Funded B2B companies with a working GTM motion ready to build AI search authority |
| Citation Engine | $2,750 / mo | Retainer, 6-month minimum | Companies where AI search is a primary growth channel, not a secondary one |
If your engineering team can deploy changes themselves, you skip all deployment add-ons. We provide the spec. They ship the change. Most of our Foundation clients deploy the technical foundation themselves and use the retainer for content production and off-site citation work.
The credit window is firm. After 30 days from the readout call, the credit expires. This is intentional: it removes the psychological "I paid twice" friction and creates a natural decision deadline.
Citation Engine clients can prepay 12 months for a 10% discount. Foundation and Momentum are month-to-month after the minimum term, with no annual prepay discount available.
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Press relations, journalist pitching, HARO, or media coverage (we refer to PR partners)
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Custom-scope strategic engagements above $3,000 per month (we refer to full-service partners)
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Guaranteed rankings, traffic, or pipeline numbers (AEO measurement is too new for hard guarantees)
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Account creation, paid review schemes, or anything that violates platform terms
Foundation requires a 3-month minimum. Momentum and Citation Engine require a 6-month minimum. After the minimum, we are month-to-month with 30 days written notice. We do not lock clients in beyond the stated minimum.
The Quick-Start Blueprint tests 20 prompts across ChatGPT, Claude, and Perplexity, audits your technical foundation, and delivers a personalized 90-day action plan with DIY-vs-done-for-you tagging on every item.
No retainer required. The Blueprint is a complete deliverable you can execute on your own or with any partner.
Also see: How AEO works →Five questions we hear most often when founders and marketing leaders are evaluating the retainer options.